Channel Letters

           A popular and powerful sign format, Channel Letters, are
           three-dimensional, individually shaped sign letters (or 
           symbols). Each character is individually built with aluminum 
           backs and sides (or returns), and the fronts, or faces, are  
                             enclosed with a translucent material, commonly acrylic or
                             lexan. The backs and sides of each character are built
                             together to form a path, or channel, in which some form of
                             electrical lighting is placed, depending on the application.
                             Commonly, these are custom shaped, neon glass tubes or
                             prefabricated fluorescent light fixtures.

                             The sides and backs of each letter can be painted to match
                             any color desired, and the faces can be colored with an
                             assortment of stock materials.

                             As a compliment to store or business architecture, Channel
                             Letters offer high impact recognition, and are noticeable
                             from great distances. They can be made to match any 
                             corporate logo or slogan, and give any business exterior a
                             finished, professional appearance.

      Standard Channel Letter

       This is the most common style of channel letter in the 
       industry and the most affordable. The front of the
       channel letter is covered with either pigmented plastic
       or plastic decorated with translucent vinyl film. Care 
       must be taken to match the appropriate color light
                                  source with the selected face color. Letter returns
                                  painted a dark or a contrasting color are the most
                                  effective.

    Open Face Channel Letter

  The front of the character is either open or has a clear plastic face with exposed neon and the interior of the letter is painted a reflective color to enhance illumination. This is an effective option for providing a change in color from day to night viewing. These types of channels are typically found in interior applications and restaraunt branding signage.

      Reverse Channel Letter

       Commonly referred to as "Back Lit", this type of channel
       letter is built so that light comes out the back of the
       letter, washing the mounting surface with light. Metal
       faces conceal the light source creating a halo of light 
       around the letters. Reverse channel letters can provide 
                                  a striking appearance and a clean, architectural look.

    Black/White Channel Letter

  These channel letters change color from day to night. During the day, with the neon turned off, the face of the letter will be black. At nighttime, when the neon gets turned on, the face will light up white. This gives contrast in both ways giving you the best look day or night.