A popular and powerful sign format, Channel Letters, are
three-dimensional, individually
shaped sign letters (or symbols). Each
character is individually built with aluminum backs
and sides (or
returns), and the fronts, or faces, are enclosed with a translucent
material,
commonly acrylic or lexan. The backs and sides of each
character are built together to
form a path, or channel, in which some
form of electrical lighting is placed, depending on
the application.
Commonly, these are custom shaped, neon glass tubes or prefabricated
fluorescent light fixtures.
The sides and backs of each letter
can be painted to match any color desired, and the
faces can be colored
with an assortment of stock materials.
As a compliment to store
or business architecture, Channel Letters offer high impact
recognition, and are noticeable from great distances. They can be made
to match any
corporate logo or slogan, and give any business exterior a
finished, professional
appearance.